The Loop Alliance is a coalition of leading brands, retailers, cities, NGOs and civil society organizations dedicated to implementing reuse at scale. The Loop Alliance is a Tier 3 project of the World Economic Forum and is part of the Future of Consumption Platform. Initially announced at the World Economic Forum Annual Meeting in Davos 2019, the Alliance has grown to a broad coalition of more than 200+ CPG companies, retails, and operational partners, including Nestle, PepsiCo, The Coca-Cola Company, Ecolab, Carrefour, and Procter & Gamble, as well as NGOs like Greenpeace and WWF.

Goals and Impact:

The Loop Alliance provides a platform for companies to collaboratively exchange learnings and engage in a multi-stakeholder process to establish goals, guidelines, and frameworks to help accelerate adoption of reuse globally and scale.