MIWA is installed at three Albert Heijn stores in the Netherlands. Customers can buy a wide range of dry products (such as nuts, seeds, and rice) using smart reusable packaging. The secondary packaging provided by MIWA as Packaging-as-a-Service is reusable as well.

Goals and Impact:

MIWA's goal is to lower production of single-use FMCG packaging waste, by introducing a complete system of reusable packaging and smart technology. According to an LCA study, MIWA's overall impact on environment is 71 % lower, compared to single-use packaging, material footprint is 90 % lower and carbon footprint is 62 % lower.