Lidl, in partnership with Algramo, is offering in-store automated refill stations for liquid laundry detergents in smart HDPE bottles as part of a six-month trial. These laundry detergent refill stations will be trialed at the retailer's Kingswinford store in the UK, with the intention of measuring performance and consumer engagement. The automated, touchscreen refill stations will be located by the laundry detergent section. The liquid refill station is currently offering four laundry detergents from the Formil brand bio and non-bio concentrated detergent, as well as Tropical Lily and Honey Pearls concentrated fragrance detergent, which can be purchased in smart reusable packaging made from HDPE.

Goals and Impact:

Packaging reuse in these refill stations is keeping plastic in the economy and out of the environment. Also, HDPE durability allows the users to reuse their packaging multiple times, which in addition is 100% recyclable. Each re-use of the packaging saves the user 59g of plastic per use and a 20p discount for each purchase.